Where Africa's Tourism Story Came Alive

We’re back from Africa’s Travel Indaba energised, inspired, and incredibly proud of what our team delivered on the ground in Durban. This year’s event was a powerful reminder of the momentum building across African tourism. President Ramaphosa captured it perfectly at the opening: tourism is a living expression of who we are as a people. With South Africa welcoming 10.5 million international visitors in 2025, those words carry real weight. Go Tourism’s stand was a hub of meaningful connection throughout the event from immersive destination showcases to conversations that we know will translate into exciting opportunities ahead. None of it happens without an exceptional team, and we are grateful to every partner and client who continues to champion what we do. Here’s to building on the momentum. The best of African travel is still to come!