Our Story

GO TOURISM, established in 1991 in Cape Town, South Africa, has developed over the years and employs over 30 highly qualified staff members today.

Represented in Cape Town, Johannesburg, Windhoek and Paris, GO TOURISM specializes in Southern Africa, including South Africa, Botswana, Namibia, Zambia, Malawi, Zimbabwe and Mozambique.

With over more than 20 successful years in the business, GO TOURISM and its subsidiary DIAMOND TRAVEL, have expanded their market considerably and enjoy a loyal international clientele. The renowned agents who trust us are an honest testimony to our reliability and excellent service.

Why book with us?

In addition to our expert advice and personalized service, we also offer you peace of mind and the most competitive rates on the market. Contrary to what you may think, booking through us is no more costly than booking direct!

Competitive prices

Our team of tough negotiators work hard behind the scenes to ensure you the most affordable prices on the market.


Through our affiliation with SATSA (Southern African Tourism Services Association), GO TOURISM is an accredited travel company in Southern Africa.

Our SATSA membership proves that we have financial guarantees in place to cover monetary deposits given to GO TOURISM for our services. For more information see SATSA website: (http://www.satsa.com/)

Emergency number 24h/24h

Should you need assistance of any kind at any time you will be able to contact us 24/7

Responsible Tourism

Confiding your project to GO TOURISM also means choosing to travel whilst simultaneously respecting the country, its people, culture and lifestyle.

Aware of our responsibilities toward the populations and environments our customers visit , we strive to contribute to sustainable development through a strict selection of our partners (hotels, lodges, restaurants and other service providers) who share and commit to our values: efficient waste, water and energy management, a dynamic social policy and involvement in community partnerships ( revenue sharing , training etc).

We encourage our customers to visit, participate and sponsor schools, orphanages and hospitals with which we have strong, long term relationships.

Meet the team